04102021 Bengaluru, TIMIOS:
- Are kids eating the right food?
- Is malnutrition or wrong nutrition the problem?
- Have we got many healthy alternatives to lure kids to eat?
- Is giving the future India wealth, knowledge enough?
- How could we make natural ingredients with loads of goodies our kids staple diet?
Most of us realize that the major disorders or chronical diseases are by products to our changed lifestyles, yet unable to take the right steps for a better living with austerity. And with Kids the issue doubles up because giving a balanced diet and luring them to eat the same has been one of the most difficult tasks for many mothers.
Added to the problem is ‘there aren’t enough options of healthy snacks for kids these days. Hence, parents end up buying snacks that are suitable for adults that’s high in salt and sugar and is junk for kids.
Solving this complicated puzzle, Bengaluru based FIRMROOTS PRIVATE LIMITED, has come up with child snack brand ‘TIMIOS, a healthy packaged snack brand exclusively for kids makes products that are age appropriate with respect to nutrition and portion sizing. They are also low on salt, sugar and and free from artificial colors, flavors and preservatives. Made with natural/organic ingredients, makes it guilt-free, healthy and tasty snacks for kids.’
‘Parents aim at providing a healthy start to kids right from the beginning. TIMIOS aim to make this process easier by making products that provide healthy, tasty and guilt-free snacking for kids of ages. TIMIOS caters to kids of all ages right from conception all the way upto 12+ years with products for expecting and new mothers, first food options for infants and snacks for toddlers and school going scholars.’
Alarming fact was ‘a major concern among new age parents is kids hooked onto junk. With a bit of research and deep-dive analysis gave FIRMROOTS enough insights to understand there weren’t enough healthy options for kids. This was also the need of the hour, to provide a healthy lifestyle for the future generation.’
Was it a bed of roses for this emerging StartUp with a noble idea, VIDYA KUMAR of TIMIOS revealed, ‘Our aim has been to establish a healthy range of products for kids of all ages, which is a new concept in India. Alongside creating an aisle dedicated for kids that has nothing but healthy products for kids. This also instils a sense of trust among new age parents.’
‘TIMIOS aim was to cater to kids of all age’s right from conception all the way up to 12+ years and eventually extend to the entire family. In the last four years, we have successfully achieved this milestone. Our products now cater to expecting and new moms, babies, toddlers, schoolers and even adults in family.’
The founders, ASWANI CHAITANYA and HIMA BINDU are on a mission to create age-appropriate packaged foods, especially for kids, that helps in being a part of a healthy nutritional foundation in every kids’ life. Our motto is to preach what we practice – make eating healthy and fun. Their vision as a brand is to be synonymous with 100% natural, safe, healthy, and tasty food in every household.’
Where hard work and nobility prevail, recognitions are not far away. TIMIOS in its successful journey won accolades that prove the strength of the initiative. They won the 2019 – Times business and Industrial excellence awards. They also won the CEO Insights Awards and Silicon Awards – industrial Food-Tech Excellence Awards
The founder’s advice to emerging innovators is, ‘We succeed in everything that we do only when we love what we do. Being persistent in every step is equally important. There will be hurdles at every step of the way, it is equally important to be persistent along the way. Irrespective of what we achieve, there is always room for improvement. That’s the only way to evolve and succeed.’
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