06042023 Editorial: Series on Networking (4):
- Is there a process to network
- How do we talk about our goals
- Should be overactive
- Should we only brag about our solution
- What are the do’s and don’ts of networking
An innovative mind is mostly filled with inhibitions like to do or not to do. How to do things, are we good at it, what will the opposite party think? Leave all these doubts aside to make a contact the only eligibility is your innovativeness and you have crossed the first hurdle in style. The rest needed is a little honesty, politeness and humour. And be confident that you have abundant of these.
“As a STARTUP founder or employee, networking can be an essential aspect of growing your business. Building connections with others in your industry can lead to potential customers, investors, and valuable partnerships. However, there are certain do’s and don’ts of networking that can help ensure you’re making the most of your time and effort.
Do’s:
Be clear about your goals: Before attending a networking event, define your goals for the event. What do you hope to achieve? Are you looking for new customers, partners, or investors? Having clear goals will help you focus your efforts and make the most of your time.
Be genuine: Authenticity is crucial in networking. Be honest about your business, your goals, and your strengths and weaknesses. Don’t try to be someone you’re not, and don’t oversell yourself or your business.
Listen more than you talk: Networking is not just about promoting yourself and your business; it’s also about learning from others. Take the time to listen to others and ask questions about their businesses and experiences.
Follow-up: After making connections at a networking event, be sure to follow up with your new contacts. Send an email or make a phone call to continue the conversation and explore potential opportunities.
Don’ts:
Be overly aggressive: Networking is about building relationships, not making sales pitches. Don’t be pushy or aggressive in your approach, and avoid bombarding people with information about your business.
Be self-cantered: Networking is a two-way street. Don’t make the mistake of only talking about yourself and your business. Take an interest in others and their businesses, and look for ways you can help them as well.
Forget to do your research: Before attending a networking event, do your research on the other attendees and the organizers. Knowing who will be there and what their interests and goals are can help you make meaningful connections.
Be afraid to ask for help: Networking is not just about what you can offer others; it’s also about what they can offer you. Don’t be afraid to ask for help or advice from your new connections. You never know where it might lead.
Networking can be a powerful tool for STARTUPs, but it’s important to approach it with the right mindset and strategies. By following these do’s and don’ts, you can build meaningful relationships and open up new opportunities for your business.”
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