18042023 Editorial: TEAM STRENGTH:
- Who comprises a team
- Should we talk about them
- What is core-competence
- How do you select the team
- Does talking about the team enhances your chances
An important asset of any STARTUP is the core team and the value adds that each member brings to the table is equally important. Choosing the right team members is a smart task for any founder.
Once the team is aligned, imbibing the vision and mission of the founder’s dream is another difficult task. However, such great teams script the success of any organization.
Investors look out for an inspiring team and a mention of such teams earns you brownie points that may eventually turn into funding opportunities. Hence highlighting the expertise of your team at pitching events ease the journey to success. “However, if you are looking for some tips on how to highlight your team and product, here are a few suggestions:
Focus on the benefits: Instead of just talking about the features of your product, highlight the benefits that it provides to your customers. This will make it easier for them to understand why they should choose your product over others.
Use customer testimonials: Share testimonials from satisfied customers to help build trust and credibility for your product. This can be in the form of written testimonials, video reviews, or social media posts.
Showcase your team’s expertise: Highlight the experience and skills of your team members. This can be done through bios on your website, blog posts, or by showcasing their work on social media.
Share your story: Share your company’s story and how it came to be. This can help to create an emotional connection with potential customers and make your company more relatable.
Utilize social media: Use social media platforms like Twitter, Facebook, LinkedIn, and Instagram to showcase your team and product. Share updates, and behind-the-scenes photos, and engage with your followers to build a community around your brand.”
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