13042023 Editorial: COMPETITOR LANDSCAPE:
- How do we address competition
- Should we highlight competitors
- How are we different from our competitors
- How can we make things right by respecting our competitors
- What is the competitor landscape
Just think of your competitors, they are also struggling founders similar to you. By respecting their horrendous tasks, we in turn give dignity to the ecosystem. However, we need to create a distinct difference in what we are doing.
The night before the pitching event is filled with various thoughts and ideas but on D-Day most of us fumble, WHY? Simply our objective is initially how to impress the onlookers on the other hand, we should concentrate on how we shall narrate our idea to the amazing group.
If we concentrate on the way we deliver and practice it multiple times and freeze on a format, these ‘butterflies in the stomach situations might not arise. Have confidence in yourself and the idea and go all out in pitching the same in simple terminology, as you never know from where the angel would bless you.
“When talking about your competitors during a pitching session, it’s important to strike a balance between acknowledging their existence and highlighting your unique value proposition. So how shall we go about the presentation about our competitor landscape?
Be respectful: Avoid speaking negatively about your competitors, as this can come across as unprofessional and may reflect poorly on your own brand.
Identify your unique value proposition: Focus on what sets your product or service apart from the competition. Highlight the benefits that you offer that your competitors do not.
Understand the competitive landscape: Be familiar with the strengths and weaknesses of your competitors. This will help you position yourself in the market and address any concerns that potential customers may have.
Be honest: Don’t exaggerate or make false claims about your competitors. Be honest about what they do well and what you believe you do better.
Be confident: Show that you are confident in your own abilities and that you have a strong understanding of the market. This will help build trust with potential customers and investors.
The key is to strike a balance between acknowledging your competitors and highlighting your own unique value proposition. By doing so, you can position yourself as a strong contender in the market and increase your chances of success.”
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