15042025 Bengaluru, Noo-Gah!:
- How does noo-gah! leverage gamification to enhance user engagement on its platform?
- In what ways does the loyalty program component of noo-gah! benefit its users?
- How does noo-gah! address the challenges of misinformation and promote authentic voices in global conversations?
- What specific role does artificial intelligence play in moderating content and ensuring community safety on noo-gah!?
- How does noo-gah!’s positioning as a platform for real conversations set it apart from other social media apps?
In today’s world, where social media serves as a backbone of global communication, the digital landscape often feels chaotic. Misinformation tends to grab attention, while authentic voices sometimes fade into the background. It is universally acknowledged that every individual deserves the chance to be heard, with their opinions discussed and evaluated fairly. In light of this, we turn our spotlight to a pioneering startup from Bengaluru that has boldly taken a stand to ensure that every voice finds its rightful place in the conversation.
noo-gah! stands out as a trailblazer—the first-ever fully gamified social media app. By blending interactive gamification elements with features of loyalty programs, noo-gah! offers a unique platform for users to voice their opinions and engage in meaningful conversations.
noo-gah! as an innovative opinion aggregator was soft launched in October 2020 by Noogah Social Pvt Ltd. Its founders are Sanjai, Latha & Nakshatra. Together, they bring an extensive range of experiences in marketing, innovation, operations and design. The startup is based in Bengaluru.
Like all responsible social media platforms, noo-gah! adheres to established rules and regulations, ensuring a safe and accountable space for users. They leverage advancements in artificial intelligence to identify and manage troubling content and behaviors promptly. By combining algorithms, user reporting mechanisms, and clear community guidelines, noo-gah! aims to uphold the highest standards of content moderation. In a candid chat with noo-gah! Founders…
- What inspired you to create an opinion-aggregator app, and how do you see it shaping the discourse around global events differently from existing platforms?
noo-gah! was built to complement the evolving needs of rising number of social media users whose need are also emerging. People’s opinions on social have been seen even to significantly influence the functioning of governments. Through SM platforms, citizens hold governments accountable, governments in turn shape policies based on public sentiments that are best expressed on SM. Citizens also periodically leverage the reach and psychological involvement to marshal citizens to push back on social and political initiatives.
- How does noo-gah! aim to balance freedom of expression with the challenges of misinformation and hate speech, especially in sensitive global conversations?
Right now, whichever country we will operate, we have to follow the social media rules. There is no escape. But a deliberate policy can only be shaped as we start getting popular and the content increases substantially. So, like twitter has done, no SM media platform will blindly follow government norms but challenge it and try to allow as much freedom as possible. This will be true even in monarchies like those in the Middle East. In fact, one of the most-free countries, United Kingdom is restricting free speech especially around the topic of illegal migration. The world is changing in strange ways.
- Could you share specific examples or features of noo-gah! That foster transnational solidarity and empower citizen contributions?
GEMs: This feature utilizes gamification elements to incentivize users to participate in discussions, share their opinions, and engage with others. By earning GEMs, users can build their reputation and influence within the community, promoting a sense of ownership and responsibility.
Discussion Room: noo-gah!’s in-app forums enable users to create and participate in discussions on specific topics, facilitating the exchange of ideas and fostering a sense of community. This feature allows citizens to connect with others who share similar interests and concerns, promoting transnational solidarity.
Micro-Videos: By utilizing a micro-video format, noo-gah! Encourages users to take ownership of the content they disseminate. This feature promotes accountability and transparency, as users are more likely to be mindful of the information they share when it is presented in a concise and visually engaging format.
- What role does India’s unique cultural and social diversity play in shaping the app’s design and outreach strategy on a global stage?
Social media has become the catalyst for revolutionizing the way global events unfold. These platforms have enabled activism, awareness-raising, bridged geographical divides and fostered a sense of global citizenship. From the Arab Spring to Black Lives Matter, and from climate protests to humanitarian crises, it has played a pivotal role in shaping public discourse, influencing policy agendas, and holding leaders accountable.
India has a rich tradition of questioning authority which is rooted in its history, philosophy and social fabric. Our gurus have encouraged critical enquiry, debate and dissention. Characters of epics have set an example to the common people by questioning authority and challenging prevalent social norms. Social movements by masses have led to major changes. noo-gah! aspires to be the digital alternative for people to continue raise their voices and effectively convey their demands.
- Looking ahead, what are your aspirations for noo-gah! in terms of its impact on activism, policymaking, and public accountability on a global scale?
noo-gah! is the world’s first fully gamified social media app which is also imbued with key components of loyalty programs. By providing a platform for citizen opinions, we want to play a key role in redefining the contours of global events, rendering them more inclusive, participatory, and democratically resonant.
Like all social media apps, noo-gah! too complies with social media rules and regulations. With the advent of artificial Intelligence, we believe that we would be able to identify troublemakers, troubling content more accurately and on a timely manner. Overall, we will follow social media best practices and use algorithms, user reporting, clear community guidelines etc for content moderation.
What makes us different from other social media is our positioning, combined with gamification elements. noo-gah! is being built as a pit-stop for engaging in real conversations across the globe. Currently, noo-gah! is operational in India and GCC countries. We are currently seeking funds…
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