The Haridwar Rishi is all set to recapture the Indian markets from the MNCs that dominated since the British Raj. Sort of an independence from the whites, proclaim a few patriots. However, PATANJALI AYURVED LIMITED, founded by Baba Ramdev and headed by his shishya Acharya Balkrishna has defied the monopolies of many top brands. The recent FY 2015-16 closures saw a downward surge in the sales figures of many top brands where Patanjali has forayed.
FEW FACTS TO NOTE:
- Twelve successful units with 6000 workers and 400 sales staff, providing indirect employment to nearly 2.00 lac people.
- Nearly 85,000 retail outlets globally.
- Touching the 5K cr mark and planning to scale the 10K peak, by the end of the year.
- Company started in 2006 has gone a long way in the last decade.
- Manufacture and market Ayurvedic products, FMCG and packaged natural drinks.
- Patanjali had medicines to every ailment that humanity was dreading like, cancer, aids, diabetes, etc.
SUCCESS SAGA:
Primarily Baba Ramdev known for his yoga prowess, across the globe was an un-appointed ambassador for Indianism. The yoga Guru spread the message of good living is only achievable through healthy regime or practicing yoga daily, eating good food and drinking good drinks. All this went down well with all who interacted to this saint. However, this was first acknowledged overseas.
After founding Patanjali Ayurved, Baba Ramdev’s believers grew at an enormous rate, even on home grounds. Being the founder and the brand equity of his company, the yoga Guru had won all hearts. Many analysts insist that most of the rates, in comparison to their market counterparts are economical. This could be true as per the consumer beliefs but the main fact is that the simple image of the Guru has created the miracle that made this company scale peaks which none other would have ever dreamed of.
Slowly but steadily the Guru’s image became a trustable brand across the globe as his words seemed to have introduced our forgotten culture back to us. In addition to offering good life aids to all, Baba Ramdev proposes to use the profits for education, medical and other social, religious and spiritual fields while expanding their charitable works across the country.
Baba Ramdev has defied all B school logics and has structured a brand that could speak Indianism across the world. An achievement that could be achieved only by the few who always are positive thinking, in addition to creative thinking.
Way2World salutes this entrepreneur with a touch of humanity and nobility. The bottom line of the story is if one aspires to be big, their thoughts and actions must be right to scale the peaks and create a niche. Rajkishan