Sachin brand image unlimited
ENTREPRENEUR BRAND EQUITY:
Call him the master blaster or the God of cricket, Sachin Tendulkar is man who is a perfect architect of strategy and execution. The little master is an icon to a billion across the globe. His fans are not only Indians has to be remembered. He has become an entity for the world of cricket. His mark on the world of cricket is eternal. This little master achieved the much awaited 100th 100, at Bangladesh during the Asia cup. Moreover, what an occasion of jubilation was the event in the history of cricket. Sachin is the most admirable brand equity of India Inc.
Despite periodic injuries and play off’s in his 23 years of career, the demi-God retained the charisma of an undaunted brand campaigner. From the Boost to the Coca-Cola he is retained by the brands since ages. The brands paid a rich tribute to the leader after achieving this mammoth task. Coca-Cola brought out a can in gold, the finalé in a series of nine earlier ones issued in anticipation of this feat. Adidas fashioned a golden shoe and Reynolds brought out a golden pen.
The most important point was that Sachin the brand, made the stocks of this limited editions out of the shelves even before they were fully launched, exclaim companies. Such is the power of this little man from Mumbai. Sachin proves that disciplined work leads to eternal supremacy. His positive thinking has seen him through controversies and hard times. Personal resilience has seen the best in him at the elite peak on his career graph. Way2World wishes the master a successful endeavor in the Rajya Sabha too.