02062023 Kerala, ZEN MERAKI:
- Are you looking for unique designs
- How could you help the rural manufacturers
- How is the ECOM market in India for fashion wear
- What is your motive while purchasing online
- Where do you get the best fashion online
The search for the best online store that offers unique customised designs by involving multiple boutiques and serving rural manufacturers, in addition to assuring quality and prompt delivery is a difficult task. With ZEN MERAKI, your search for the entire above query and more if any should be put to rest due to the unique initiative taken up by this Kerala-based STARTUP team
ZEN MERAKI solves all the issues by offering economic solutions that benefit the entire chain of stakeholders that end with the customer and begin with the boutique designers. It is predicted that Indian fashion e-commerce is to surpass USD 19,000 Mn by 2023 and could take away a major share of approximately 28% of the total online sales.
Stalwarts predict that the compound annual growth rate is pegged around 11-12% to reach USD 115 Plus by 2025. This simply means that there are abundant opportunities with an equal amount of challenges too.
Despite of all the Challenges, most founders tread on unknown paths with their innovative solutions and the ZEN MERAKI team is no exception. The solution offered by the team is worth noting. The team’s mission is to offer economical quality goods to customers by dealing with the manufacturers directly. Secondly, be an aggregator of boutiques from across the country to offer unique designs to the buyers.
The entire process is monitored with efficient warehouse management software that ensures better supply chain management and last-mile delivery connectivity. These innovative initiatives make ZEN MERAKI a best buy for buyers and abundant reach for rural manufacturers resulting in a win-win situation for all involved.
‘India’s fashion e-commerce sector has been witnessing a rapid expansion due to factors such as increasing internet penetration, rising disposable incomes, and changing consumer preferences. Several e-commerce platforms in India have been actively operating in the fashion wear segment, offering a wide range of clothing options, including traditional wear, western wear, casual wear, and accessories.
Indian consumers are increasingly turning to e-commerce platforms to purchase fashion wear. The growing popularity of social media and influencer marketing has also played a significant role in driving the online fashion market in India.’ The above data simply means the ZEN MERAKI team is sure to taste success with its Make in India initiative.
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