13122024 Kolkata, CRZYCULT:
- What problem does the customer face in the fashion industry?
- How should a StartUp address the problem?
- What business model should a platform that serves the customer and designer adopt?
- What should be the strategy to attract customers?
- How will it impact small designers and customers?
The problem seemed obvious yet unsolved, disconnect between designers and customers in the ever-growing fashion industry. On one end, busy customers struggled to find time to visit multiple designer studios or sift through countless websites, often settling for uninspiring options.
On the other, small-scale designers, brimming with creativity lacked the resources to establish an online presence and connect with potential buyers. A bridge was needed, rather a one-stop solution for fashion seekers and creators alike.
Enter CRZYCULT, an e-commerce StartUp in ideation, with a mission to redefine the way people shop for designer clothing. PRALAY GHOSH’s vision was to create an e-commerce platform that would save customers time and energy, while providing small designers with a platform to showcase their talents. In his words, “It’s a subscription-based e-commerce platform where multiple designers can showcase their products to sale.”
CRZYCULT‘s business model was simple yet effective. As a B2C e-commerce platform, they would partner with designers to showcase their collections. With a drop-shipping model, CRZYCULT would handle logistics, allowing designers to focus on creating stunning designs.
The vision was simple yet transformative: a platform that brought together designer collections from across the country, enabling customers to browse, compare, and purchase seamlessly. The customers could access collections from multiple designers on a single platform, compare prices, and enjoy a content shopping experience. Recognizing that affordability often hinders purchases, CRZYCULT also plans to introduce a Buy Now, Pay Later option, enabling customers to indulge without financial strain.
Every time a customer purchased a product, a small percentage goes to CRZYCULT, while the majority supported the designer. By removing financial and logistical barriers, CRZYCULT plans to empower creators while delivering unparalleled convenience to customers.
CRZYCULT is not just solving a problem, but plans to create a community, a space where customers could discover trends, designers could shine, and fashion could thrive. To create buzz around CRYCULT, PRALAY GHOSH plans to organize a spectacular launch event, complete with a ramp show with celebrity endorsements. The event would be attracting fashion influencers, designers, and potential customers.
By solving a real problem, CRZYCULT will not only transform the fashion e-commerce landscape but also would empower small designers and delighted customers. CRZYCULT is ready to take off soon, in full swing, benefitting all stakeholders in the domain.
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