Indian E commerce markets or Emarts are scaling phenomenal heights within the targeted time span. The good news is that there is still ample space for new entrants into this 12,000 crores market place (as per ET). The financial media reports that according to estimated sales projected for the FY 2014-15, the growth in the Indian online market is pegged at Rs 12K Cr.
This report actually pronounces the right ambience for a budding entrepreneur to set up a virtual market yard. The ideology is a sure success as there is something for everyone on these Indian ecommerce sites. Some of the top players in this arena are Flipkart, Snapdeal, Myntra, Shopclues, Lenskart, Yebhi…..and many more.
The established players have added realty editions supporting their virtual setups. These multi category portals are constantly monitoring their logistics, ware housing, technology harnessing, bettering customer experience, supply chain management and innovate deals to induce buying impulsiveness.
However, a good designer will find it difficult to sell unless there are some marketing instincts within. This is evident from the fact that the Bansals, who head various Emarts have flourished while some others down south have just had attractive websites with no or minimal sales.
Nevertheless, to start an online market place budding entrepreneurs need no huge investments in today’s world. This is true as many portals are ready to allocate a shop page at competent rates, for entrepreneurs to post their deals and sell their ware online. However, check out the credentials before being lured to such promos.
The ecommerce B2C model is scaling phenomenal peaks due to easy accessibility of a wide range of items available below their window prices, cutting overheads that arise from concrete set ups. Periodically revising the strategies drives more page views on the portals and attractive occasion based deals convert these stats into cash registers.
When we speak about strategies most Emarts, apart from sharing a common USP to online sale, also strategize newer models to increase sales. While Shopclues offers ‘Sunday Flea Market’, Yebhi offers ‘Try & Buy’ and so on. These novel initiatives not only increase sales but also enhance consumer loyalty.
Concisely, Indian online marketing is blooming ringing opportunity bells to newcomers urging them to setup their own Emarts, virtually.